The 90‑day
search for
product–market fit
Haptik sits at $500K ARR with thin demo volume — a discovery problem, not a distribution one. This roadmap diagnoses before it prescribes, then engineers the marketing system to find, validate and scale PMF in ninety days.
- ARR Today
- $500K
- Pillars
- 5 + 5
- Days
- 90
◆ 90-Day Velocity Timeline
Five overlapping phases. Sequenced for compounding learning.
Each phase opens before the prior one ends. Phase 1 diagnoses. Phase 2 commits to a narrative. Phase 3 instruments the funnel. Phase 4 deploys AI as leverage. Phase 5 builds the demand engine that outlasts the engagement.
Discovery & Audit
Stop guessing. Start knowing.
Positioning & Category
Own a narrative, not just a keyword.
Funnel Architecture
Turn discovery into demos into revenue.
AI-Powered Operations
Automate what machines do best.
Content & Demand Engine
Build the flywheel that compounds.
◆ The Operating System
Every decision lives inside one of five pillars.
Each pillar maps to a phase, a deliverable, and a measurable outcome. Together they form the operating system for Haptik's next ninety days.
Expert additions P6–P10 →
P01Audit & Intelligence
Understand where we are
Clarity on gaps, opportunities, and ICP
P02Positioning & Category
Define why we matter
Differentiated narrative that resonates
P03Funnel Architecture
Convert interest into revenue
Predictable demo-to-close pipeline
P04AI-Powered Operations
Automate what machines do best
10× efficiency with 1/3 the headcount
P05Content & Demand Engine
Build sustainable inbound
Organic demand + authority
◆ Beyond the Framework
Five expert additions.
Strategic layers that compound the core pillars — from PMF acceleration to founder-led growth.
Read all five →Rapid experimentation framework: cohort onboarding tests, monthly Sean Ellis surveys, weekly insight reports.
CRM governance, first-touch + last-touch attribution, marketing & sales dashboards. Without clean data we fly blind.
Leverage the founder's voice as a distribution channel — templated, 2 hours/week max.
Borrow audiences before building them. Integration partners, co-marketing, agency referrals.
The first-90-days journey, case study factory, NPS-driven testimonial harvesting, and a 5-superfan advocate program.
◆ The Scoreboard
The numbers we're playing for.
Demo volume
3× baseline
Qualified pipeline
$500K+ (1× current ARR)
PMF score (Sean Ellis)
>40% “very disappointed”
Website conversion rate
+25% from baseline
Newsletter subscribers
500+ @ >40% open rate
Backlinks acquired
15+ quality links
◆ Mitigations on the Table
Plan for what could go wrong.
A live risk registry — probability × impact, with the mitigation already chosen. If PMF doesn't signal by Day 60, we extend, not scale.
View risk registry →No PMF by Day 60 → Extend, don't scale
Founder bandwidth → 2 hrs/week, templated
Team execution → 2 freelancers + AI
◆ Day 1 starts now
Ready to build?
The goal isn't perfection. It's progress — validated by metrics, driven by insight, executed with urgency.