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Metrics & KPIs
The numbers
we're playing for.
Demo volume
3× baseline
Qualified pipeline
$500K+ (1× current ARR)
PMF score (Sean Ellis)
>40% “very disappointed”
Website conversion rate
+25% from baseline
Newsletter subscribers
500+ @ >40% open rate
Backlinks acquired
15+ quality links
Phase 1 · Days 1–30
Discovery & Audit metrics
| Metric | Baseline | Target | Measurement |
|---|---|---|---|
| Customer interviews completed | 0 | 100% of customers | Interview tracker |
| Competitive intelligence report | Not started | Complete | Document audit |
| CRM data hygiene | Unknown | 100% clean | CRM audit |
| Demo request conversion rate | Unknown | Baseline established | Analytics |
| PMF score (Sean Ellis) | Unknown | Baseline | Survey |
Phase 2 · Days 15–45
Positioning metrics
| Metric | Baseline | Target | Measurement |
|---|---|---|---|
| Website conversion rate | Baseline | +25% | A/B test |
| Messaging clarity score | 70% | >85% | 5-second test |
| Landing page count | Unknown | 5 live | Live pages |
Phases 3–5 · Days 30–90
Demand & content metrics
| Metric | Baseline | Target | Measurement |
|---|---|---|---|
| Backlinks acquired | Unknown | 15+ | SEO tool |
| Newsletter subscribers | Unknown | 500+ | Platform |
| Newsletter open rate | Unknown | >40% | Platform |