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P6 → P10 · Beyond the Framework
Expert Additions.
Five strategic layers that compound the core 5-pillar framework. Smaller surface area individually — but together, they're the difference between a roadmap that ships and one that scales.
P6 · Days 1–90 (Always-On)
PMF Acceleration Lab
- 01Cohort-based onboarding — test different flows for different ICPs. Measure activation rates.
- 02Monthly Sean Ellis survey — track the trend. Celebrate when we hit 40%.
- 03Weekly insight reports — synthesize qualitative + quantitative signals into one page.
- 04Hypothesis backlog — every learning becomes a new test, scored by expected value.
P7 · Days 15–60
Revenue Operations
- 01CRM governance — standardize fields, enforce data entry, deduplicate.
- 02Attribution model — start with first-touch + last-touch hybrid. Don't overcomplicate early.
- 03Marketing dashboard — traffic, MQLs, SQLs, CAC, content performance.
- 04Sales dashboard — pipeline, win rate, average deal size, sales cycle length.
P8 · Days 1–90 (2 hrs/week)
Founder-Led Growth
- 01Templated LinkedIn posts — 3×/week. POV, customer story, behind-the-scenes.
- 021 podcast guest spot per month — leverage host audience.
- 031 long-form essay per quarter — POV-anchored, distributed everywhere.
- 04Founder Q&A in newsletter — once a month, 5 reader questions.
P9 · Days 45–90
Partner & Channel Strategy
- 01Integration partners — 3 top adjacent products. Co-build, co-market.
- 02Agency referral program — 5% revenue share for closed deals.
- 03Newsletter swaps — 3 audience-fit newsletters per quarter.
- 04Co-hosted webinars — 1 per month with a complementary brand.
P10 · Days 30–75
Customer Success Alignment
- 01First 90 Days journey — map every touchpoint from signup to 'activated.' Remove friction.
- 02Case study factory — every customer who hits a milestone gets a case-study pitch. Target: 1/month.
- 03NPS-driven testimonial harvesting — promoters get a testimonial ask; detractors get a CSM call.
- 04Expansion playbook — upsell, cross-sell, usage-based expansion.
- 05Advocate program — 5 superfans, swag, early access, founder calls.