Risk Registry
Plan for what
could go wrong.
Six material risks, scored on probability and impact, with the mitigation already chosen. Mitigation is part of the plan — not an afterthought.
| Risk | Probability | Impact | Mitigation |
|---|---|---|---|
| No PMF signal by Day 60 | Medium | High | Extend Phase 1/6. Pivot ICP. Don't scale what doesn't work. |
| Founder bandwidth limited | High | Medium | Founder-Led Growth is mandatory but templated. 2 hours/week max. |
| Team can't execute | Medium | High | Hire 1 freelance writer + 1 freelance paid-ads manager. Use AI for the rest. |
| Budget constraints | High | Medium | Start with $3K/month. Prove ROI before scaling. |
| Attribution gaps | High | Medium | Implement UTM discipline + first/last-touch hybrid. Don't overcomplicate early. |
| Channel saturation on outbound | Medium | Medium | Lean into founder content + partner co-marketing. Diversify before scaling paid. |
No PMF signal by Day 60
Mitigation · Extend Phase 1/6. Pivot ICP. Don't scale what doesn't work.
Founder bandwidth limited
Mitigation · Founder-Led Growth is mandatory but templated. 2 hours/week max.
Team can't execute
Mitigation · Hire 1 freelance writer + 1 freelance paid-ads manager. Use AI for the rest.
Budget constraints
Mitigation · Start with $3K/month. Prove ROI before scaling.
Attribution gaps
Mitigation · Implement UTM discipline + first/last-touch hybrid. Don't overcomplicate early.
Channel saturation on outbound
Mitigation · Lean into founder content + partner co-marketing. Diversify before scaling paid.