← Back to overview
03
Days 30–60
Funnel Architecture
Turn discovery into demos into revenue.
3.1
Paid Acquisition (Small Bets, Fast Kills)
- 01LinkedIn Ads — best for B2B AI SaaS. Target by job title, company size, industry.
- 02Google Ads — brand defense + high-intent keywords ('AI [use case] software').
- 03Retargeting — Meta + LinkedIn pixel-based retargeting for website visitors.
- 04Experimentation protocol — run $500/week tests. Kill losers in 7 days. Scale winners.
Deliverable · Paid Channel Playbook + Weekly Experiment Log.
3.2
Organic Awareness
- 01SEO foundation — target long-tail, low-competition keywords ('AI for [niche]', not 'AI software').
- 02LinkedIn organic — founder + key team members post 3× per week (see P8: Founder-Led Growth).
- 03Podcast guesting — target 5 podcasts in the ICP's listening diet.
- 04PR & thought leadership — 1 byline article/month in industry publications.
Deliverable · Founder-Voice Content Calendar + Podcast Target List.
3.3
The Demo Playbook & Trial Conversion
Demo-to-Close Conversion
The follow-up sequence (when no decision yet):
- 01Day 1 — recap email + recording.
- 02Day 3 — tip email ('Did you know you can…?').
- 03Day 7 — case study email ('How [Similar Company] achieved X').
- 04Day 14 — 'Need help?' email + CSM check-in.
- 05Day 21 — urgency + discount (if needed).
- 06Day 25 — 'last chance' email.
Deliverable · Demo Playbook + Trial Conversion Sequence.
3.5
Conversion Rate Optimization
- 01A/B testing roadmap — test 1 element every 2 weeks (headline, CTA color, form length, social proof placement).
- 02Heatmap analysis — review monthly. Where do visitors drop off?
- 03Form optimization — multi-step forms convert ~30% better than long single-page forms.
- 04Speed audit — every 100ms of latency reduces conversion. Optimize the LCP.
Deliverable · CRO Roadmap + Monthly Test Report.