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05
Days 45–90
Content & Demand Engine
Build the flywheel that compounds.
5.1
Editorial Calendar & The Newsletter
- 01Newsletter — 1× per week. 'The AI Edge': curated + original insights.
- 02Long-form essay — 1× per month. POV-driven, not list-driven.
- 03Customer story — 1× per month. Outcome-first, not feature-first.
- 04Founder note — 1× per month. Behind-the-scenes, vulnerable, and human.
Deliverable · 90-Day Editorial Calendar + Content Templates.
5.2
SEO as a PMF Tool
SEO is not just traffic — it's market research.
- 01Keyword strategy — target 'problem-aware' keywords ('how to reduce support ticket volume') not just 'solution-aware' ('AI support software').
- 02Content gap analysis — what are competitors ranking for that we're not?
- 03Technical SEO — site speed, mobile, schema markup for SaaS.
- 04Link building — 5 quality backlinks/month via guest posts, podcast appearances, original research.
Deliverable · SEO Strategy Document + 90-Day Keyword Roadmap.
5.3
Video & Multimedia
- 01Demo video — 90 seconds, embedded on the homepage. The 'See it in action' secondary CTA.
- 02Founder video series — 'Building Haptik' on LinkedIn and YouTube Shorts. 2 minutes, weekly.
- 03Customer testimonial videos — one per signed case study. 60 seconds, distributed everywhere.
- 04Webinar series — monthly POV-led session. Co-host with an industry partner whenever possible.
Deliverable · Multimedia Library + Distribution Plan.